MIGUEL LÓPEZ
Based in Dublin, with roots in Spain
Marketing & Sales
Content Strategy
CRM & Data
Career Journey
All 2024
Marketing Executive
2020-2022
Marketing Assistant
2018-2020
Role Title
2016-2018
Role Title
2014-2016
Junior Role
All 2024
Marketing Executive
2020-2022
Marketing Assistant
2018-2020
Role Title
2016-2018
Role Title
2014-2016
Junior Role
2012-2014
Master in Digital Marketing
2008-2012
Bachelor in Communication
2012-2014
University of Dublin
Master in Digital Marketing
2008-2012
University of Madrid
Bachelor in Communication
"Marketing without data is like driving with your eyes closed."
— Dan Zarrella.
Digital Strategy
I design and execute comprehensive digital strategies, integrating new and existing channels to build cohesive brand narratives that resonate with target audiences and drive measurable growth.
Social Media
I create customized social media strategies that elevate brand awareness, foster community trust, and convert followers into loyal customers through engaging, platform-specific content.
Content
I develop data-driven yet creative content that stands out, crafting memorable stories your community will discuss, share, and connect with on a deeper level.
Data Analysis
I leverage analytical models and CRM insights to develop segmentation strategies, leading to higher customer lifetime value and optimized loyalty programs.
Barter Energy
"Miguel Ángel excels at problem-solving efficiently and creatively, possesses excellent communication skills, and demonstrates a strong ability to adapt to new situations. His commitment enabled him to successfully overcome the challenges that arose throughout his time in our department. "
Candido García
Barter Energy COO